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3 min read

Why Your Company Should be Using the Flywheel

By Sara Whitford on 2/25/20 11:16 AM

If you're a marketer, you probably rely on a well-designed sales funnel, which is great and still applicable to digital marketing. But today, many companies are shifting gears and moving towards a flywheel model for a simple reason...

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4 min read

How AI Is Revolutionizing Digital Marketing

By Sara Whitford on 2/21/20 1:40 PM

It's no secret that artificial intelligence is reshaping technology in all industries, including the digital marketing world. With ever-evolving algorithms that are becoming more and more nuanced and intelligent, AI has the ability to improve the efficiency of operations, including more targeted marketing and a clear understanding of the customer journey. 

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4 min read

Our Takeaways from IFA and Everything Loved

By Emmanuel Trenche on 2/19/20 3:50 PM

Conventions can be chaotic. Everyone’s usually hustling from one break out session to another. The energy can be mixed depending on the alcohol of choice. And no one’s ever spared from a bold coffee stain, caused mainly from eating, speaking and shaking hands all at the same time. But at the International Franchise Association convention (IFA), something was different. And we, at Trifecta, think it was the people. 

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4 min read

Five Facts To Remember When Creating Killer Corporate Videos

By Jennifer Pellerito on 2/14/20 3:58 PM

Your customers love video.

By now, business owners like you have likely heard that video marketing is one of the best ways to engage customers. In fact, a recent study conducted by HubSpot shows that video outperforms other types of content when it comes to capturing attention.

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4 min read

How Video Can Connect Your Brand and Audience this Valentine’s Day

By Maria Aponte on 2/12/20 5:10 PM

Considered the most romantic holiday of the year, Valentine’s day is a chance for brands to create value for their businesses.

This annual celebration has one of the highest consumption rates in the United States and it definitely represents a unique opportunity for certain industries to increase their sales; but if you’re afraid that your business is not able to take advantage of this occasion, don’t be. You can always jump in on the Valentine’s bandwagon with creative video marketing strategies.

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3 min read

How Lead Nurturing Boosts Your Business Sales

By Lydia Mattern on 2/6/20 9:30 AM

Meet Alex — she recently visited your website and, due to your stellar inbound marketing strategies, felt intrigued and became interested in learning more about your products and services. When a banner popped up asking if she’d like to sign up for exclusive content, she couldn’t resist and voluntarily gave you her name and email address. Without knowing it, she became a qualified lead. One you can now nurture and convert to a sale.

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3 min read

Five Ways Video Can Increase Website Traffic

By Sofia Galiano on 2/4/20 3:48 PM

Businesses today, no matter the product or service they sell, have essentially become e-commerce. Buying and selling products over the Internet is increasingly commonplace and the need to be seen online has ramped up marketing competition like never before.

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3 min read

Creative Strategies To Promote Your Business During Super Bowl

By Maria Aponte on 1/30/20 5:38 PM

It’s that time of the year when fans, brands and consumers across America prepare anxiously for the nation’s biggest sporting event: the Super Bowl. On Sunday, Feb. 2, the annual championship game of the National Football League will draw the most diverse mix of viewers for a fun night of sport and entertainment.

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3 min read

Top Video Marketing Trends for 2020

By Sara Whitford on 1/28/20 2:49 PM

It's the beginning of a new year, which means out with the old and in with the new. But when it comes to video marketing in 2020, the forecast calls for the revamping of tried-and-true strategies and a healthy dose of innovation.

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3 min read

Six Core Principles For Businesses To Ensure GDPR Compliance

By Lydia Mattern on 1/23/20 7:00 AM

As you launch into the new year and start planning your digital marketing strategy for 2020, you’ll want to also have a plan in place to ensure you’re compliant with the General Data Protection Regulation, or GDPR.

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