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5 min read

3 Ways a Video-Centric Strategy Makes Your Business Customer-Centric

By Sheandra Newton on 9/2/20 8:00 AM

It’s 3 a.m. You’re asleep, but some of your customers are wide awake. They have questions, and they’re searching your website for answers. Scrolling through pages of text or having to wait to speak with you during your business hours could be an inconvenience when time is of the essence. Unlike many segments of your business, your company’s customer experience isn’t limited to set hours of operation. It’s ongoing and delivered to customers each time they interact with your brand. This includes visiting your website and social media pages—two of the most important customer touchpoints in today’s digital economy. 

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4 min read

Launching a paid search campaign? Here's how to start

By Jennifer Pellerito on 8/14/20 8:30 AM

You’ve likely heard of paid search or may already be familiar with it by now. Many businesses may have waited to add paid search to their marketing strategy before, viewing it as an option that could come later. But with people spending most of their time at home and online − consuming media, researching, browsing and shopping −, well, paid search is now a must.

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4 min read

Why YouTube Should Be The King of Your Marketing Strategy

By Gina Finn on 7/14/20 5:50 PM

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3 min read

5 Areas to Help Your Website Grow

By Gina Finn on 7/9/20 12:50 PM

There's no doubt 2020 has been a crazy year for digital and marketing. Your company's website has become the storefront of your business and you now have to figure out a way to keep sales and marketing efforts moving. All while being forced to adapt to a new, contact-"less" sales process. 

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4 min read

Ways to Get to Know your Customer in the Digital Era

By Jakob Muller on 6/12/20 3:30 PM

No successful business owner has ever said “I wish I knew less about my customers”, when customers are the lifeblood of any business. Despite the challenges of this social distancing era, there are a myriad of ways to understand and connect with current and potential clients in ways that can help your business grow.

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4 min read

How TikTok Is Redefining Digital Marketing

By Jakob Muller on 5/29/20 4:30 PM

One of the most popular social media apps on the planet right now is TikTok. If you know anyone under the age of 25, most likely they are glued to their phones throughout the day scrolling through TikTok. Kids all over are making and consuming TikTok videos. What people don’t know is that TikTok is emerging as a useful tool for digital marketing. With TikTok attracting a larger and larger audience, companies and brands can benefit from it in a multitude of ways.

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5 min read

How to Create Killer Video Concepts

By Lydia Mattern on 5/22/20 7:15 PM

You’ve decided you’re ready to jump on the video marketing train and try your hand at producing corporate videos. Great choice! Video marketing is currently one of the strongest ways to engage with your target audience. So where do you start?

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4 min read

How to Reinvent Your Business With Video in a Social Distancing Era

By Jakob Muller on 5/19/20 3:02 PM

Recently, we posted a webinar about how to reinvent your business with video in the social distancing era. For those who sadly missed it, we still have it available on our website, but we also wanted to provide you with this quick summary to get you all caught up.

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4 min read

What Does Video Mean for Your Business Post COVID-19?

By Emmanuel Trenche on 4/29/20 4:00 PM

I was the MarComm exec who treated video as an afterthought to an edgy marketing idea. I saw it as a “better way to communicate” when I “absolutely needed it.”

What I didn’t know is that my relationship with video was one-sided. 

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4 min read

Best Videos to Improve Your Sales Process

By Jennifer Pellerito on 4/13/20 7:40 PM

There are many ways to reach customers online, but most marketers agree that video marketing is one of the most effective ways to improve your sales process. 

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4 min read

Branding Versus Marketing And How They Work Together

By Jenna Kopec on 4/2/20 7:39 PM

Whether you’re getting quotes from different digital marketing agencies or you’re reading marketing publications, you’re likely hearing the words “branding” and “marketing” thrown together a lot.

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4 min read

How To Prepare Talent For Your Videos

By Jennifer Pellerito on 3/31/20 7:38 PM

So, you’re all set to create a killer corporate video as part of your video marketing strategy. You have a professional crew, camera and sound equipment, a well-thought-out script with your brand messaging, and a call sheet ready for the day. 

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5 min read

The Power of Video In Your Event Marketing Strategy

By Jakob Muller on 3/18/20 8:00 AM

Event marketing can be one of the best ways to promote your brand or organization. It can provide excellent opportunities to engage your potential customers. 

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4 min read

How Can Digital PR Improve Your Marketing Efforts

By Sara Whitford on 3/5/20 8:00 AM

When it comes to promoting your business and staying competitive, digital PR is an essential strategy in every marketing director's toolkit. Understanding all the different elements of digital PR and how it differs from traditional public relations will help you develop an efficient and effective marketing strategy that gets you real results. 

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3 min read

Why Your Company Should be Using the Flywheel

By Sara Whitford on 2/25/20 11:16 AM

If you're a marketer, you probably rely on a well-designed sales funnel, which is great and still applicable to digital marketing. But today, many companies are shifting gears and moving towards a flywheel model for a simple reason...

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4 min read

How AI Is Revolutionizing Digital Marketing

By Sara Whitford on 2/21/20 1:40 PM

It's no secret that artificial intelligence is reshaping technology in all industries, including the digital marketing world. With ever-evolving algorithms that are becoming more and more nuanced and intelligent, AI has the ability to improve the efficiency of operations, including more targeted marketing and a clear understanding of the customer journey. 

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4 min read

Our Takeaways from IFA and Everything Loved

By Emmanuel Trenche on 2/19/20 3:50 PM

Conventions can be chaotic. Everyone’s usually hustling from one break out session to another. The energy can be mixed depending on the alcohol of choice. And no one’s ever spared from a bold coffee stain, caused mainly from eating, speaking and shaking hands all at the same time. But at the International Franchise Association convention (IFA), something was different. And we, at Trifecta, think it was the people. 

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4 min read

Five Facts To Remember When Creating Killer Corporate Videos

By Jennifer Pellerito on 2/14/20 3:58 PM

Your customers love video.

By now, business owners like you have likely heard that video marketing is one of the best ways to engage customers. In fact, a recent study conducted by HubSpot shows that video outperforms other types of content when it comes to capturing attention.

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4 min read

How Video Can Connect Your Brand and Audience this Valentine’s Day

By Maria Aponte on 2/12/20 5:10 PM

Considered the most romantic holiday of the year, Valentine’s day is a chance for brands to create value for their businesses.

This annual celebration has one of the highest consumption rates in the United States and it definitely represents a unique opportunity for certain industries to increase their sales; but if you’re afraid that your business is not able to take advantage of this occasion, don’t be. You can always jump in on the Valentine’s bandwagon with creative video marketing strategies.

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3 min read

How Lead Nurturing Boosts Your Business Sales

By Lydia Mattern on 2/6/20 9:30 AM

Meet Alex — she recently visited your website and, due to your stellar inbound marketing strategies, felt intrigued and became interested in learning more about your products and services. When a banner popped up asking if she’d like to sign up for exclusive content, she couldn’t resist and voluntarily gave you her name and email address. Without knowing it, she became a qualified lead. One you can now nurture and convert to a sale.

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3 min read

Five Ways Video Can Increase Website Traffic

By Sofia Galiano on 2/4/20 3:48 PM

Businesses today, no matter the product or service they sell, have essentially become e-commerce. Buying and selling products over the Internet is increasingly commonplace and the need to be seen online has ramped up marketing competition like never before.

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3 min read

Creative Strategies To Promote Your Business During Super Bowl

By Maria Aponte on 1/30/20 5:38 PM

It’s that time of the year when fans, brands and consumers across America prepare anxiously for the nation’s biggest sporting event: the Super Bowl. On Sunday, Feb. 2, the annual championship game of the National Football League will draw the most diverse mix of viewers for a fun night of sport and entertainment.

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3 min read

Top Video Marketing Trends for 2020

By Sara Whitford on 1/28/20 2:49 PM

It's the beginning of a new year, which means out with the old and in with the new. But when it comes to video marketing in 2020, the forecast calls for the revamping of tried-and-true strategies and a healthy dose of innovation.

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3 min read

Six Core Principles For Businesses To Ensure GDPR Compliance

By Lydia Mattern on 1/23/20 7:00 AM

As you launch into the new year and start planning your digital marketing strategy for 2020, you’ll want to also have a plan in place to ensure you’re compliant with the General Data Protection Regulation, or GDPR.

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4 min read

Plan Your 2020 Inbound Marketing Strategy

By Maria Aponte on 1/16/20 2:23 PM

The moment has come for us marketers to thoroughly plan out the objectives and strategies that will guide us over the next twelve months.

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3 min read

How Video Marketing Can Help You Meet Your New Year’s Business Goals

By Eliana Rodriguez on 1/10/20 9:50 AM

A new year begins and so does planning ahead.

While you evaluate your company’s performance during the previous year and review the impact your marketing actions had on your business goals, you need to acknowledge new strategies that can help you boost this year's efforts.

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2 min read

Trifecta Creative Collective Wins Magellan Award for Second Year In a Row

By Jenna Kopec on 10/3/19 12:58 PM

Trifecta Creative Collective is proud to announce that through our work with ShoreTrips, we have been recognized by Travel Weekly’s Magellan Awards for the second year in a row.

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2 min read

Apple's Keynote Video is Brand Sensory Overload & We Loved It

By Emmanuel Trenche on 9/13/19 10:49 AM



Did anyone see Apple’s keynote event announcing the new iPhone 11? 

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3 min read

Fort Lauderdale Video Production & Marketing Agency Wins Big in Communicator Awards

By Sofia Galiano on 5/14/19 3:22 PM

Fort Lauderdale video production company, Trifecta Creative Collective, wins an Award of Excellence and two awards of distinction for their corporate video and marketing video work entered in the 25th Annual Communicator Awards.

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11 min read

How Videos Give Websites a Human Voice in a Robotic Society

By Emmanuel Trenche on 5/1/19 12:26 PM

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2 min read

How you can increase your sales simply using Facebook Features

By Sofia Galiano on 3/15/19 2:53 PM

 

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4 min read

Best Video Format For Social Media and Digital Marketing

By Sofia Galiano on 3/13/19 1:15 PM

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2 min read

The Difference Between a Good Company Video and a Highly Visible Company Video

By Sofia Galiano on 3/12/19 3:17 PM

 

 

Sofia Galiano, Content Curator

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5 min read

5 Ways Video Content Boosts Sales

By Sofia Galiano on 3/12/19 1:58 PM

Sofia Galiano, Content Curator

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4 min read

What Does 5G Mean for Online Videos?

By Sofia Galiano on 3/12/19 12:00 PM

 

Sofia Galiano, Content Curator

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3 min read

3 Ways to Run Effective Email Marketing Campaigns using Video

By Sofia Galiano on 3/12/19 11:15 AM

Sofia Galiano, Content Curator

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5 min read

How to Grow Your Franchise Business with Strategic Video Production

By Sofia Galiano on 3/8/19 12:20 PM

Sofia Galiano, Content Curator

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7 min read

How to Boost Your ROI with Video

By Sofia Galiano on 9/14/18 2:01 PM

 

Sofa Galiano, Content Curator

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6 min read

3 Tips to Better Your Video Marketing

By Sofia Galiano on 9/10/18 9:17 AM

 

 

Sofia Galiano, Content Curator

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2 min read

Trifecta Creative Agency Wins Gold Travel Magellan Award, in Partnership with Cruise Planners

By Sofia Galiano on 9/7/18 11:16 AM

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6 min read

Improve the Customer Journey with Video

By Sofia Galiano on 8/31/18 9:17 AM

 

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6 min read

The Video Marketing Trifecta: What, Why and How

By Emmanuel Trenche on 8/24/18 6:16 PM

 Sofia Galiano, Content Curator

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5 min read

How to Share Your Videos on Facebook to Promote Your Franchise Business

By Emmanuel Trenche on 11/15/17 2:03 PM

If you’re part of the CP Video Network powered by Trifecta, you’re probably super excited about sharing the videos we made to help promote your business. But please, hold off and think carefully about how to do this before posting anything. A critical part of your video marketing success partially depends on how you use social media. That’s why we’re compelled to share a few tips before you start sharing videos online. To be brief, we put together a few details you should consider before and after you post on Facebook.

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2 min read

Trifecta Highlights from CPcon2017

By Emmanuel Trenche on 10/20/17 5:11 PM

We’ve covered a handful of Cruise Planners’ conventions. It’s actually one of our favorite times of the year. But this time around, CP convention was extra special. For the first time ever, we announced CP Video Network, a collection of social media optimized videos created with CP agents in mind. Each made with love by the Trifecta video marketing team.

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6 min read

Why Every Company Needs a Dream

By Emmanuel Trenche on 5/4/17 9:17 AM


Are you a dreamer? 

If so, I’m happy to report that your dreams will get you far in business and in your career. I’m not a fortune teller by any means, but the trend reveals your future is bright. 

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7 min read

How to Use Branding to Grow Your Business

By Nhorman Dario Rodriguez Rocha on 6/3/16 5:07 PM



Branding is not a marketing tool reserved for big-budget companies like Coca-Cola, Starbucks or Google. Branding is not a concept created to live in academic books, nor a fancy word used by gurus to sell their all-in-one marketing solutions. And, certainly, branding is not a magic tonic that will make your business profitable in one day.

So, what’s branding?

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6 min read

How Google Searches Build Your Online Brand Reputation

By Emmanuel Trenche on 5/6/16 10:55 AM

Brands have an incredible amount of power and influence in the buyer’s journey. They help buyers understand why you’re in business and how you can help them. If built well, brands can represent things like quality and innovation, or emotions such as excitement and fun.

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6 min read

Top 5 YouTube Marketing Tips for Your Business

By Nhorman Dario Rodriguez Rocha on 4/20/16 12:37 PM

You’re probably here because you own a business or work in online marketing. Also, you’re probably wondering if a Business YouTube Channel will help you to generate leads, create brand awareness or improve sales.

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9 min read

How to Grow Your Business by Tying Together SEO and Email Marketing

By Catalina Barrero on 2/18/16 10:01 AM

Wondering how you can grow your business using email marketing? In this article we created a few lists of guidelines and trends you should know before you build your next digital marketing campaign.

Doesn’t matter how big or small your company is, email marketing has everything to do with your audience, competitors, and most importantly, how much you can sell. Knowing these areas of your business intimately is the first step and the best way to create your digital and email marketing strategy to boost your sales. Below are some tricks to be effective at email marketing. But first, notice some of the advantages of why you definitely want to have an email marketing effort in place if you don’t already.

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9 min read

How to Make the Most of SEO, So You Rank on Google Search Results

By Marissa on 10/21/15 10:21 AM

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8 min read

Content Marketing: Challenges and Ways to Cope

By Manuel Nieto on 4/20/15 5:29 AM

Lots has changed in the past few decades for everyone in the world of marketing. But the biggest change, by far, has to do with how people search, consume, and use information online to make purchase decisions.

 

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5 min read

10 Things I Learned About Business, Now That I’m 30

By Emmanuel Trenche on 3/26/15 5:40 AM

Who cares how old you are…  Business changes so rapidly we have to constantly relearn everything anyway. Despite all of the change, here are 10 takeaways from my experiences in corporate America so far:

Topics: Conceptual
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