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Trifecta's Services

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Video Solutions

We offer a variety of video services to either promote or support your business.
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Digital Marketing

As Hubspot agency partners, we're equipped to offer best practices in content & digital strategy.
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4 min read

Best Videos to Improve Your Sales Process

By Jennifer Pellerito on 4/13/20 7:40 PM

There are many ways to reach customers online, but most marketers agree that video marketing is one of the most effective ways to improve your sales process. 

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4 min read

Branding Versus Marketing And How They Work Together

By Jenna Kopec on 4/2/20 7:39 PM

Whether you’re getting quotes from different digital marketing agencies or you’re reading marketing publications, you’re likely hearing the words “branding” and “marketing” thrown together a lot.

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4 min read

How To Prepare Talent For Your Videos

By Jennifer Pellerito on 3/31/20 7:38 PM

So, you’re all set to create a killer corporate video as part of your video marketing strategy. You have a professional crew, camera and sound equipment, a well-thought-out script with your brand messaging, and a call sheet ready for the day. 

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5 min read

The Power of Video In Your Event Marketing Strategy

By Jakob Muller on 3/18/20 8:00 AM

Event marketing can be one of the best ways to promote your brand or organization. It can provide excellent opportunities to engage your potential customers. 

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4 min read

How Can Digital PR Improve Your Marketing Efforts

By Sara Whitford on 3/5/20 8:00 AM

When it comes to promoting your business and staying competitive, digital PR is an essential strategy in every marketing director's toolkit. Understanding all the different elements of digital PR and how it differs from traditional public relations will help you develop an efficient and effective marketing strategy that gets you real results. 

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3 min read

Why Your Company Should be Using the Flywheel

By Sara Whitford on 2/25/20 11:16 AM

If you're a marketer, you probably rely on a well-designed sales funnel, which is great and still applicable to digital marketing. But today, many companies are shifting gears and moving towards a flywheel model for a simple reason...

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4 min read

How AI Is Revolutionizing Digital Marketing

By Sara Whitford on 2/21/20 1:40 PM

It's no secret that artificial intelligence is reshaping technology in all industries, including the digital marketing world. With ever-evolving algorithms that are becoming more and more nuanced and intelligent, AI has the ability to improve the efficiency of operations, including more targeted marketing and a clear understanding of the customer journey. 

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4 min read

Our Takeaways from IFA and Everything Loved

By Emmanuel Trenche on 2/19/20 3:50 PM

Conventions can be chaotic. Everyone’s usually hustling from one break out session to another. The energy can be mixed depending on the alcohol of choice. And no one’s ever spared from a bold coffee stain, caused mainly from eating, speaking and shaking hands all at the same time. But at the International Franchise Association convention (IFA), something was different. And we, at Trifecta, think it was the people. 

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4 min read

Five Facts To Remember When Creating Killer Corporate Videos

By Jennifer Pellerito on 2/14/20 3:58 PM

Your customers love video.

By now, business owners like you have likely heard that video marketing is one of the best ways to engage customers. In fact, a recent study conducted by HubSpot shows that video outperforms other types of content when it comes to capturing attention.

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4 min read

How Video Can Connect Your Brand and Audience this Valentine’s Day

By Maria Aponte on 2/12/20 5:10 PM

Considered the most romantic holiday of the year, Valentine’s day is a chance for brands to create value for their businesses.

This annual celebration has one of the highest consumption rates in the United States and it definitely represents a unique opportunity for certain industries to increase their sales; but if you’re afraid that your business is not able to take advantage of this occasion, don’t be. You can always jump in on the Valentine’s bandwagon with creative video marketing strategies.

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