<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=231677811492790&amp;ev=PageView&amp;noscript=1">
5 min read

3 Ways a Video-Centric Strategy Makes Your Business Customer-Centric

By Sheandra Newton on 9/2/20 8:00 AM

It’s 3 a.m. You’re asleep, but some of your customers are wide awake. They have questions, and they’re searching your website for answers. Scrolling through pages of text or having to wait to speak with you during your business hours could be an inconvenience when time is of the essence. Unlike many segments of your business, your company’s customer experience isn’t limited to set hours of operation. It’s ongoing and delivered to customers each time they interact with your brand. This includes visiting your website and social media pages—two of the most important customer touchpoints in today’s digital economy. 

Continue Reading
4 min read

How TikTok Is Redefining Digital Marketing

By Jakob Muller on 5/29/20 4:30 PM

One of the most popular social media apps on the planet right now is TikTok. If you know anyone under the age of 25, most likely they are glued to their phones throughout the day scrolling through TikTok. Kids all over are making and consuming TikTok videos. What people don’t know is that TikTok is emerging as a useful tool for digital marketing. With TikTok attracting a larger and larger audience, companies and brands can benefit from it in a multitude of ways.

Continue Reading
4 min read

How to Reinvent Your Business With Video in a Social Distancing Era

By Jakob Muller on 5/19/20 3:02 PM

Recently, we posted a webinar about how to reinvent your business with video in the social distancing era. For those who sadly missed it, we still have it available on our website, but we also wanted to provide you with this quick summary to get you all caught up.

Continue Reading
4 min read

What Does Video Mean for Your Business Post COVID-19?

By Emmanuel Trenche on 4/29/20 4:00 PM

I was the MarComm exec who treated video as an afterthought to an edgy marketing idea. I saw it as a “better way to communicate” when I “absolutely needed it.”

What I didn’t know is that my relationship with video was one-sided. 

Continue Reading
4 min read

How AI Is Revolutionizing Digital Marketing

By Sara Whitford on 2/21/20 1:40 PM

It's no secret that artificial intelligence is reshaping technology in all industries, including the digital marketing world. With ever-evolving algorithms that are becoming more and more nuanced and intelligent, AI has the ability to improve the efficiency of operations, including more targeted marketing and a clear understanding of the customer journey. 

Continue Reading
4 min read

Our Takeaways from IFA and Everything Loved

By Emmanuel Trenche on 2/19/20 3:50 PM

Conventions can be chaotic. Everyone’s usually hustling from one break out session to another. The energy can be mixed depending on the alcohol of choice. And no one’s ever spared from a bold coffee stain, caused mainly from eating, speaking and shaking hands all at the same time. But at the International Franchise Association convention (IFA), something was different. And we, at Trifecta, think it was the people. 

Continue Reading
4 min read

Five Facts To Remember When Creating Killer Corporate Videos

By Jennifer Pellerito on 2/14/20 3:58 PM

Your customers love video.

By now, business owners like you have likely heard that video marketing is one of the best ways to engage customers. In fact, a recent study conducted by HubSpot shows that video outperforms other types of content when it comes to capturing attention.

Continue Reading
4 min read

How Video Can Connect Your Brand and Audience this Valentine’s Day

By Maria Aponte on 2/12/20 5:10 PM

Considered the most romantic holiday of the year, Valentine’s day is a chance for brands to create value for their businesses.

This annual celebration has one of the highest consumption rates in the United States and it definitely represents a unique opportunity for certain industries to increase their sales; but if you’re afraid that your business is not able to take advantage of this occasion, don’t be. You can always jump in on the Valentine’s bandwagon with creative video marketing strategies.

Continue Reading
3 min read

Top Video Marketing Trends for 2020

By Sara Whitford on 1/28/20 2:49 PM

It's the beginning of a new year, which means out with the old and in with the new. But when it comes to video marketing in 2020, the forecast calls for the revamping of tried-and-true strategies and a healthy dose of innovation.

Continue Reading
2 min read

The Difference Between a Good Company Video and a Highly Visible Company Video

By Sofia Galiano on 3/12/19 3:17 PM

 

 

Sofia Galiano, Content Curator

Continue Reading
 

Sign up for updates.

Subscribe today.