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Mind & Mobility Case Study

Mind & Mobility Home Care & Therapy Centers is a growing healthcare provider, offering in-home care and therapy across South Florida. Their holistic approach to treatment helps patients diagnosed with Alzheimer’s disease, Parkinson’s disease, as well as other ailments. The home health agency's unique and innovative approach to treatment called for strategic video marketing and digital content that would position them as a leader in home health care.

Home care is a growing service in the healthcare industry, and Mind and Mobility is at the forefront. The company was looking to become a media-driven company by providing informative content to prospects and their caretakers using video. Ideally, the home care provider wanted their video marketing, production, and content distribution all under one roof - that is where we came in.

 

Company Video

Mind and Mobility realized the necessity for video even in their early stages four years ago. Their first and only company video showcased the founder, staff, and patients during a typical day at their therapy center in Ft. Lauderdale, FL. We revamped their company video to highlight the proprietary Mind and Mobility method to treating patients, specifically those diagnosed with Parkinson’s and Alzheimer's disease while acknowledging their medical team and their roles in fulfilling the Mind and Mobility mission.

 

Benefits your business:

  • Showcase a company philosophy
  • Highlight your level of expertise
  • Enhance your brand equity
 

Informative Videos

To lead in today’s digitally driven era, companies are moving away from purely promotional content to offer more educational content that adds value. Information was the driving force behind each of our projects, from videos offering tips to cope with Parkinson’s, to signs and symptoms to look for when detecting a diagnosis in the early stages.

 

Benefits your business:

  • Add value to clients and prospects
  • Position brand as an industry expert
  • Boost your SEO and visibility online

 

Facebook Marketing Videos

Mind and Mobility serves the South Florida area, with therapy centers located in Miami, Ft. Lauderdale, Boca Raton, and West Palm Beach. The company is strategically located in one of the largest senior and retirement communities in the country, and they want to leverage their business online. With Facebook video marketing, Mind and Mobility is able to directly target the families and children of seniors in need of an in-home caregiver and other healthcare services.

 

Benefits your business:

  • Tap into your market potential
  • Target more qualified leads
  • Grow your business online

 
 

Storytelling Videos

Company videos, informative videos, and promotional videos for social media are all key components for a winning video marketing strategy. There is, however, another style of video that can help humanize a health care company: storytelling videos. Mind and Mobility found it valuable to not only promote their health services online but also offer a deeper look at their staff and client success stories. As a result, these stories will help connect their viewer to their company in a more meaningful, human way.

 

Benefits your business:

  • Strengthen your brand loyalty
  • Improve customer satisfaction
  • Humanize your business

Become a Media-Driven Company.

In order to survive in today's digital landscape, companies have to become media-driven. Healthcare video marketing is an effective way at doing just that.

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