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CarSaver Case Study

CarSaver lets people buy a car from the palm of their hand with benefits the traditional car shopping experience could not offer. But to break the habit of buying at a car dealer, they realized video could help. We used video to explain the buying process, expand their dealer network, and pitch strategic partners to adopt their new car shopping experience. Now a Walmart partner, we’re using all kinds of video formats to help them grow.

 

Product Launch Video

Tech companies increasingly use video to demonstrate how their products work and CarSaver knew that from the start. We used actors and motion graphics to market their brand personality, app features, and unique buying experience in several short, two-minute videos like this one.

Benefits realized:

  • Educate prospects on services
  • Quickly highlight product benefits
  • Distinguished yourself from competitors
 

Testimonial Videos

Since CarSaver is a tech startup, we saw an opportunity to establish credibility by sharing their customer success stories. We filmed testimonials in Walmart stores to emphasize the convenience of the CarSaver buying experience.

Benefits realized:

  • Build credibility in the early stages
  • Humanize your brand
  • Generate leads and sales
 

Culture Video

Another challenge companies face is defining and articulating their unique company culture. For CarSaver, video solved that. We created a series of culture videos to show their beautiful office space and the people behind the mobile application.

Benefits realized:

  • Promote positive company culture
  • Build trust among prospects
  • Showcase qualified, driven staff
 

Point-Of-Sale Videos

Since CarSaver integrated with Walmart Superstores across the U.S., we helped them use video to leverage in-store foot traffic. We created videos in various formats for their kiosks and website that have been repurposed for their social media, landing pages, and ads. These marketing tools helped them stand out from the competition.

Benefits realized:

  • Grew online presence
  • Promoted services effectively
  • Boosted leads and sales


We give tech a human touch.
 

Video helps tech companies be more relatable.
If it worked for Walmart’s car sales partner, the largest US retailer, it can work for you.

 
Trifecta digital marketing agency