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Cruise Planners Case Study

Cruise Planners is ranked the # 1 low-cost, home-based travel franchise by Entrepreneur Magazine.  It’s the only travel agency affiliated with American Express travel, giving them an edge in the market. Over the years, we’ve helped them use digital marketing and video to increase their sales.

Today Cruise Planners implements video across their business, from annual conventions and agent testimonials to even culture videos that highlight their brand. Key executives have said that video has humanized their customer experience dramatically and the results are evident. Our collaboration has helped the company win numerous awards like the “Magellan GOLD Award” for CP Video Network. Watch the videos below to learn how we did it.

 

Convention Videos

Cruise Planners holds an annual convention inviting over 600 of their franchise agents across the country. This is where Cruise Planners makes announcements about new cruises, product releases, and record-breaking achievements. Over the last few years, we’ve developed all convention experience videos, which include event teasers, a welcome and closing video, and comedy sketches that make their events that much more exciting.

Benefits realized:

  • Boost employee morale
  • Encourage sales and highlight key partners
  • Impress investors and shareholders
 

Brand Culture Videos

Since Cruise Planners has such a unique culture, we’ve helped them use video to stand out from their competitors. Our culture videos range from executive features, training videos, and even their very own company music video. Each video gives people a feel for the passion each CP team member has for travel. 

Benefits realized:

  • Humanize your business
  • Establish your brand as an industry leader
  • Generate interest in prospects
 

Testimonial Videos 

Nothing impacts a business like a personal recommendation. That is why we incorporated agent testimonials on the Cruise Planners website to attract new franchisees. Rather than tell prospects the benefits of becoming an agent, testimonial videos allow us to demonstrate the happy and satisfied agents sharing their stories, making it a more authentic and captivating approach.

Benefits realized:

  • Build trust among prospects
  • Enhance the customer experience
  • Drive leads and conversions
 

YouTube Video Marketing

Video is very effective at delivering informative, engaging content to people visiting the Cruise Planners website. However, we also leverage video to attract people using YouTube ads. By hosting pre-roll ads on the world’s favorite video hosting website, CP is able to tap into a greater market of potential franchise owners and key buyer personas looking to book their next vacation, hassle-free.

Benefits realized:

  • Reach a broader, more diverse audience
  • Expand your online presence and engagement
  • Grow your sales and obtain valuable data
 

Now, A Word From The CEO

We've helped develop successful programs with Cruise Planners that has helped them leverage the power of videos and increase sales. 


Digital and branded promotional marketing

 

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